One of the most successful fund management houses to emerge from the recession is Neptune Investment Management (Neptune), set up in 2002 by Robin Geffen, Fund Manager and Managing Director. A new consumer and intermediary integrated campaign by Totem is to support the firm's next stage of growth.

Totem created the campaign to express Neptune's more considered and rigorous investment approach using the line Invest in Depth, while introducing a broader visual language for the brand. Ian Henderson commented, 'Neptune sets itself apart from the kind of thinking that led to the credit crunch - a turn of events anticipated by their research. Totem is delighted to be working with a sector leader.'  

Neptune's Marketing Director Georgina Pardoe said, 'Totem's market insight and fresh creative thinking gave us exactly what we need to take us to the next stage of growth.' The firm was recently crowned Specialist Group of the Year 2009 by both Investment Week and Funds Europe.

www.neptunefunds.com

Totem's association with the Financial Services Forum continues with supporting the Innovation award for 2009. This went to MGM Assurance, who in 2008 turned their business around.

This wasn't just the launch of a new product. This was a new strategic direction resulting in a total re-brand of the company - inside and out. It meant innovative product design, a market leading service proposition, a new route to market, and an industry leading IT system to help customers do business with them. Within six months of launch, they had beaten their six month sales target, and 92% of annuity selling IFAs said they had used or would consider using MGM Advantage.

Octopus Investments were commended for their new Octopus Academy, alongside Halifax and HSBC.